Event Marketing on Social Media - Wednesday October 29, 2014

This Week's Social Media Scan :

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Event Marketing 2.0 How to Boost Attendance Through Social Media from Cvent, On-line Event Registration: This paper includes how to use LinkedIn, Twitter, Facebook and YouTube to advertise and increase event registration, as well as integration with a website for the event.  Topics like "Crafting an Event Social Media Strategy," "Social Media-tize your event registration website," and how to "Build a Social Infrastructure for Your Event."  Good information.

15 Social Media Tips for Successful Event Marketing by 

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Grassfed: This is pretty much a straight forward how to do list of things you should be doing or considering in planning and marketing your events and using Social Media, including: Event Registration Tracking, Proper use of hashtags, event tease and photographers.  Much of this I already knew but have never looked at it as a package before.  Eye opening, if you are open to suggestion and change.

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How to Use Social Media to Promote an Event - This article comes complete with a video for you visual types an even covers non-event topics like how to draw people to you facebook fan page again and again.  It has a primer on 4 Ways to Maximize Your Event with Social Media and 10 Ways to Use Social Media to Promote your event. Worth reading and bookmarking.

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Additional resources for Social Media Marketing are legion, however, I have always found the straight up do this variety of xxxxxx for Dummies to be one of the straight lines to an actionable plan. I recommend this book.

Distributing Coupons with Social Media - Saturday October 25, 2014

This Week's Social Media Scan :


Online Coupons 101: How and Why to Use Online Coupons to Grow Your Local Business from Local Vox: With subject 

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like "Online Coupons Make Customers Happy, Science Prove It" and "Go Forth and Coupon," this online treatment of Coupon Marketing in Social Media is pretty much a soup to nuts list of how to for small business. For me, the outstanding take away was "Studies show that there is a vast improvement in effectiveness when you offer at least 20% off. In the age of Groupons, less than that is more easily dismissed. Customers also like definitive amounts they can value, like $5, $10 or $20 off. They can understand those offers because they have concrete value."

Using Social Media Coupons and Offers to Expand Your Customer Base from the UPS Store. This is a straight

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up in your face, Do This type of article, where they give 7 or 8 really good ideas and how to do them in a very short and easy to read format. The major take away, among many, was: By hosting a coupon campaign directly on your social media pages, you will be driving traffic away from competitors and to your own brand.

5 Things to Look for in Social-Media Analytics - from 

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Entrepreneur Magazine deals with the importance of knowing your market and tracking results within social media. Though it is basically just a survey article that requires more research, the take away for me was immediate and direct: "Not only do they understand their brand, customers and fans alike, they also completely understand how to translate that into engaging social media. They understand that unless the content grabs the audience’s immediate attention, they are just one click away from being ignored," and
"Context is everything."

This weeks Social Media recommended Product:

Proper Use of Hashtags in Social Media - Wednesday October 15, 2014

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This Week:

How To Properly Use Hashtags In Your Social Media Marketing: A basic primer on Yahoo, including why hashtags exist, how to use them, how to misuse them, how to avoid being seen as a spammer (which most small business are seen as) and which platforms support hash tags.

How to Use Hashtags in Your Social Media Marketing from

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Constant Contact: Facebook added support for hastags in 2013, and according to this article, "Whether you like them or not, hashtags are a key part of social media marketing. In fact, 71 percent of people on social media use hashtags." In other words, using hastags will increase your contact with 3/4 of the users of facebook and twitter.

3 Key Hashtag Strategies: How to Market your Business &

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Content -  The 3 key marketing strategies  discussed in this article are: brand and campaign specific, trending and content. This is article has a fair amount of detail and is a how to article as well.

Why Companies Should Adopt Hashtag Marketing - This

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article comes from hashtags.org and not only tells you why you NEED to use them, but includes Buzz Creation and affordable content on social media for small business, with plenty of hyperlinks to more information and detail.

Week September 28 - October 4, 2014

This week:

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1) 4 Free Social Media Listening Tools Every Small Business Should Be Using: This blog tells you how to listen to Social Media, and turn the noise into productive feed back for your business. We actually use some of the tools it mentions already, so not only did I learn from this article, I also sharpened some skills.





2) Digital Sparks Marketing 7 KILLER TIPS FOR SOCIAL MEDIA FOR SMALL BUSINESS YOU SHOULD KNOW -

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This article list 7 areas all business should already be using social media for, among them Consumer Education and Brand Marketing.  Brand Marketing is generally only available to mega corporations, so that line alone is worthy of investigation.

3) 4 Common Community Management Myths Debunked -

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what building a online social community is, and 4 things that it is not.  This article flies in the face of "common knowledge," and can save you some time and dollars.

4) Watch for these Small Business Social Media Marketing

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Killers - another Digital Spark Media article that pointed out some things I never would have know, like a suggestion that we, as small business, try to do everything and be everywhere, and why that is a mistake for social media.