Saturday, November 29, 2014

Using Tabs on Your Business Page - Saturday November 29, 2014



This is a complex, though easy to follow through on, subject. As such, this issue is about only 1 aspect, App (application) Tabs. In this case, collecting email address and sending membership action emails to prospects.


To give a clear example of how this information can be used,
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I followed the examples above directly, and I will illustrate the results here for greater understanding.

To the Right, you can see the App, "membership offers" on our facebook page, @mccoysactionkarate

We changed the picture from the Aweber Icon to a picture we made, and the words to "Free Email Membership Offers."  The App itself is supplied by www.AWeber.com. We have chosen Name, Email and Phone number because when we ask for more, use declines, and when we ask for less, i.e. just email, no change occurs. 

Once the subscribe, the start receiving email, 1 a week for twelve weeks, automatically, unless they unsubscribe or join. Aweber stores the information for our later use.  If we get a phone number, we call.

Our consulting firm, United Professionals, designed the letters we send and our webdesigner, http://www.eswdg.com/ put this exact form on our marketing web site, www.MccoysActionKarate.com, but many organizations supply a similar service and app.


We purchased a domain name, www.FreeMAKOffers.info, as the video suggested, and pointed it to our email tab, also as suggested.

When you either click on the TAB marked by the yellow arrow or the tab shown above, you go to the page shown with the red arrows above.

The somewhat surprising information for me was that this alone would have nearly ZERO impact or utility.  The video above suggested you register a URL just for this purpose, and then run facebook ads that drive or funnel people to this tab.  

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Thursday, November 20, 2014

Using Instagram for Business - Thursday November 20, 2014

Share your Brand's Unique Point of View with Instagram - by Business Instagram  - The home page for Instagram
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Business has a few case studies about major corporations that use Instagram in advertising, and they document the 2 -3 times increase in results over just using facebook or other online advertisements.  All of them integrate Facebook Ads with Instagram ads.  The stories of these mega corporations are compelling reading.

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Click to Read Article
Getting Started - by Instagram -Business Instagram -  This article starts like every other article about advertising.  1) Start With Clear goal, 2) Chose themes to tell a cohesive story, 3) Create High Quality Content.  After that, however, it gets into the nitty gritty of how to actually use, set up, logo and function as a business with and within Instagram.

I have had an instagram account from the get go, however, never one we used for business.  Today we started the process.  To see what we are doing, so you can avoid our mistakes or let us know how awesome we are doing, visit instagram account http://instagram.com/mccoysactionkarate/. We are currently running a series on sport karate, trying to get more students involved.  
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26 Tips for Using Instagram for Business -  by
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socialmediaexaminer.com - This article starts with some advise that will easily be ignored at your disadvantage.  Point 1 is take some time to get acquainted with Instagram.  Back in the day, before we stated teaching anyone how to write code or use a computer for business, we had them play games on them, just to get used to how to enter data, push keys, start it up and the like.  If you skip this stage, your boat has already sunk.  It then gets more and more detailed, so that this one article can set you up for business with Instagram in a day.
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Instagram Marketing for Beginners, Getting Real Followers: Insight from Successful Entrepreneurs is exactly what it sounds like.  If you are already an instagram pro, go to the next book.




Instagram Marketing Mastery: The Ultimate Guide To Building Your Brand And Gaining Active Engaged Followers Harnessing The Power Of Instagram is more advanced for the Instagram King or Queen.

Friday, November 14, 2014

Facebook Ads - Friday November 14, 2014

Facebook Advertising - This Week's Social Media Scan :


Emerging Entrepreneur Nick Unsworth: How To Market On
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Facebook Like A Pro - a Forbes Article by Cheryl Conner: in essense, this is a book review and case study of Nick Unsworth that is about Facebook Marketing.  The Book, The Book On Facebook Marketing: To Help You Set Your Business & Life on Fire, an e-book, just happens to be free Today.  I don't know for how long, so reading this wrap up the day its published might help in the future, if it is no longer free.


I suggest you "buy" the free book, then read the article. Forbes has been bringing it my entire career in sales, and it does not fail you now.

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How to Create Successful Facebook News Feed Ads - by
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socialmediaexaminer.com - This is a soup to nuts article for facebook news feed ads, and begins by asking "would your business even benefit from Facebook ads," then goes on to explain the different types of ads.

It show you how to do every step of ad creation, with screen shots so there can be little confusion. It even tells you how to track the ads to see if they need to be changed or stopped. Very good information.

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10 Quick Steps to Creating a Facebook d Campaign by
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entrepreneur.com - Jonathan Blum and Alex Dalenberg - This is reminsesant of the old "Everything you needed to know for the complete idiot" type of article, in that it not only shows the screen shot of how to do a small business Facebook ad, but it explains it in a way that does not require you to be the expert from a fortune 500 company, just the expert in your own business.  Very easy to understand, do and make work.


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A step by step guide of Facebook advertising by someone who actually has made it work, and documents that in this book.


Wednesday, November 5, 2014

Using Facebook for Business - Wednesday November 4, 2014


Click to Read
This Week's Social Media Scan :


5 things your business needs to consider before starting a  Facebook Page from InsideFacebook.com: This article is good advice if you are planing a Facebook business page or if you would like to start running a professional and productive one. It tells you why you want a business page, what to do with it and it even tells you which metrics to watch and how to watch them. Very informative.


10 tips to creating engaging Page posts by Facebook - First
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off, when I was studying physics in undergraduate school, we had the opportunity to go to a lecture by Dr. Philip Morrison from MIT, about Oak Ridge and the Manhattan Project in NM. I studied the math, had an Oak Ridge scientist as my advisor and professor, and loved nuclear physics, but having the opportunity to learn from one of the physicist who was actually part of the original project, did the original math and was there and part of the team when it was finally built could not be replaced by any secondary or tertiary source. This article is BY FACEBOOK, so you can literally take it to the bank. If you need more to read this one, then this article tells you how to create engaging copy and to create 2 way conversations along with 8 other easy to do methods of making your facebook page awesome.


Facebook for Business by Facebook - Another article from

facebook about how to use facebook for your business. This
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one give case studies and best practices from several large corporations, giving you some clear trails already made for you to follow. This particular one is about finding customers and increasing sales.

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Discover how to kick start your business with facebook.