Event Marketing on Social Media - Wednesday October 29, 2014

This Week's Social Media Scan :

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Event Marketing 2.0 How to Boost Attendance Through Social Media from Cvent, On-line Event Registration: This paper includes how to use LinkedIn, Twitter, Facebook and YouTube to advertise and increase event registration, as well as integration with a website for the event.  Topics like "Crafting an Event Social Media Strategy," "Social Media-tize your event registration website," and how to "Build a Social Infrastructure for Your Event."  Good information.

15 Social Media Tips for Successful Event Marketing by 

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Grassfed: This is pretty much a straight forward how to do list of things you should be doing or considering in planning and marketing your events and using Social Media, including: Event Registration Tracking, Proper use of hashtags, event tease and photographers.  Much of this I already knew but have never looked at it as a package before.  Eye opening, if you are open to suggestion and change.

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How to Use Social Media to Promote an Event - This article comes complete with a video for you visual types an even covers non-event topics like how to draw people to you facebook fan page again and again.  It has a primer on 4 Ways to Maximize Your Event with Social Media and 10 Ways to Use Social Media to Promote your event. Worth reading and bookmarking.

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Additional resources for Social Media Marketing are legion, however, I have always found the straight up do this variety of xxxxxx for Dummies to be one of the straight lines to an actionable plan. I recommend this book.