Issue 9 - Social Media Guides for Small Business

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A Beginner's Social Media Guide for Small Businesses - by Social Media Examiner - 

This is an article that is written for small business owners, about small business owners and in a language that assumes you are not an IT expert, yet is is surprisingly complete.  Some of the topics, but by now means all, are listed below:

• Why Social Media for Small Businesses?
• Do Your Homework
• Coordinate Your Social Channels
• Get Started, but Start Small
• Listen and Share
• Create Your Daily Plan
• Boost Results With Social Advertising

If you want to understand what all the Buzz is about, and how to create your own buzz, read it now.

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10 Ways to Make Your Small Business Social Media

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Activities Rock  - by the  U.S. Small Business Association - one of the traditional enemies of Small Businesses is government. No matter what side of that argument you stand on, it should be clear that the U.S. Government would know more about what makes businesses tick than the average bear.  This article is a collection of that wisdom, collected and presented in a way that is both useful and understandable to small business owners.

Not only do they give you 10 ways to make your social media ROCK, but they also have links to other useful information, including articles like: "8 Ways to Develop Online Content for Your Business – Even if You Hate to Write" and "Never Run Out of Blog Topic Ideas: Here are 36".

Two of the 10 ideas might strike a cord of fear or inquisitiveness: 

• Have an Authentic Voice
• Don’t Overly Automate

One of the mistakes that small business make, according to business publications, is jumping at the chance to "automate" everything, and that leads directly to having a mechanical or inauthentic voice.  The good news is, you can prevent it.  The bad news is, people will notice if you do not.  

Let the US Government teach you some tricks.

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