Instagram for Small Business - Driving Sales

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Issue 10 - 12/12/2014

Small businesses use Instagram to drive sales - from Crain's Detroit Businesses - AP This article starts out with a case study of a small Hair Salon and how the owner drives sales to her business just by posting picture of what she has done. The picture to the right is an example. One single photo generated $10,000 in sales. Since many are relying on ROI, the investment in times is minutes, the return 10K. Not Too Shabby.

The main take aways for our business use were:

• Right now instagram does not have a way to pay to boost readership of your posts, though they are working on it. However, much good results have occurred by paying bloggers or celebrities to post you pictures linked to you website or account. 
• There are less expensive ways to promote use. One is to scan Instagram for use. Say, you post everything with #MAK, and ask your clients too. Then you link back to their hastags. 
• Hashtag everything! 
• Pick a number of photo's you are going to post a day, compete with hashtag, keeping it consistent. One business in the article post 6 a day. 
• Post a photo for a discount campaign. One business in this article posted a product discount for mother's day. Boom! 
• Consistent use and # tag use builds your brand over time. 

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